WNCT-TV Channel 9 was the first television station in Eastern North Carolina to sign on the air. From the moment WNCT signed on the air, the station set the standard in quality programming. For a considerable period of time Channel 9 was the only station the people in some forty counties of Eastern North Carolina were able to watch.
The station executives knew that the station's networks would provide top entertainment, variety, comedies and dramatic programs. So they focused on the local level to provide the desired complete service.
In the beginning, one of the first items was weather, a most valuable service to the farmers, and for that matter, everyone. Teletype, plus a complete weather station at the studio set up a weather department with government weather service reports. Sherman Housted, a former Navy officer with a good aerology background, was hired to service as weatherman.
Next came local news. A news department was established under the direction of David W. Mosier who was formerly editor and publisher of a daily newspaper and who also had had radio experience. A United Press picture receiver was installed and new film developing machinery purchased. The station covered news events in any of the three ways: still pictures, movie film, and sound movie film.
One of the longest running morning talk shows on television, ''Carolina Today,''' aired from 1959 until 1998. WNCT-TV was the first station on the air in Eastern North Carolina to telecast in color and first with videotapes, and consistently averaged first in overall audience from sign on to sign off.
Take Evans Street away from Uptown Greenville. Follow for approximately 3 miles, cross Greenville Boulevard. WNCT will on your left.