This workshop is a fast-paced, working session with activities designed to directly enhance your fundraising program. It will cover the essential ingredients for successful fundraising. You will lookat the latest research about what donors really want and create simple, new techniques to involve donors in their organizations. During the day, you will create strategies to strengthen and enhanceyour own fundraising programs. You will also create a more exciting case for financial support foryour own organizations, evaluate your board, and develop initial cultivation plans for your top tendonors. In addition, you will practice talking about your organization in a 30-second “elevatorspeech” format. You will end the day working on the basics of a simple, but effective fundraising plan for your organization. Throughout the day, the following topics will be discussed: - Create loyal donors who will stay through your organization through thick and thin - New research on what donorsreally want & simple ways to make your donors engaged and happy - How to use your membership programas an effective fundraising & marketing tool - How to mobilize your board members for long term fundraising wins - Telling your story – in the most compelling way possible. How to focus on the “why” of your programs & services, rather than the “what” - How to raise big money through events - Five vital elements you MUST have in your back office to be successful - Cultivating donors formajor gifts –- how small groups can be successful - How a fundraising plan can help you be more effective - 10 components of small organization fundraising individual work