BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200428T160000Z
DTEND:20200428T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Life Science Marketing with North Carolina Biotechnology Center & Benton Newell Communication
DESCRIPTION:If you are having trouble viewing this email\, click here to view it in the browser.\n		\n		\n			 \n		\n		\n			\n			\n				\n					\n						 \n					\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									\n								\n							\n						\n\n						\n							\n								\n									 \n								\n								\n									\n									\n									\n										\n											\n												\n												\n												\n													\n														\n															 \n														\n													\n												\n												\n												\n												\n												\n													\n														\n															 \n														\n													\n												\n												\n												\n											\n										\n									\n									\n									\n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n					\n						 \n					\n				\n			\n\n			 \n			 \n\n			\n				\n					\n						 \n					\n				\n			\n			 \n\n			\n				\n					\n						\n					\n					\n						 \n					\n					\n						 \n					\n				\n			\n			 \n\n			\n				\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						Life Science Marketing\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n					\n						 \n					\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						NCBiotech organized the Life Science Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.\n\n						Even though the COVID-19 pandemic is keeping us from meeting face-to-face\, we still have the opportunity to meet virtually and continue to grow professionally. Please join us for our April program to be delivered via Zoom.\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n				\n			\n			 \n\n			\n				\n					\n						 \n					\n					\n						 \n					\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									\n									\n										\n											\n												\n												\n													\n														\n															\n															\n															\n																\n																	\n																		 \n																	\n																\n															\n															\n															\n															Event Host\n															\n														\n													\n												\n\n												\n													\n														\n															 \n														\n														\n															NCBiotech\n														\n													\n												\n												\n											\n											\n												 \n											\n											\n												\n												\n													\n														\n															\n															\n															\n																\n																	\n																		 \n																	\n																\n															\n															\n															\n															Event Name\n															\n														\n													\n												\n\n												\n													\n														\n															 \n														\n														\n															Tips to Optimize Your Social Media Strategy\n														\n													\n												\n												\n											\n											\n												 \n											\n										\n									\n									 \n\n									\n										\n											\n												\n												\n													\n														\n															\n															\n															\n																\n																	\n																		 \n																	\n																\n															\n															\n															\n															Date / Time\n															\n														\n													\n												\n\n												\n													\n														\n															 \n														\n														\n															April 28\, 2020\n\n															12:00 pm.- 1:00 p.m.\n														\n													\n												\n												\n											\n											\n												 \n											\n											\n												\n											\n										\n									\n									\n								\n							\n						\n\n						\n							\n								\n									\n								\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n				\n			\n			 \n\n			\n				\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n\n									REGISTER\n\n									 \n								\n							\n						\n\n						 \n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n					\n						 \n					\n					\n						 \n					\n					\n						 \n					\n				\n			\n			 \n\n			\n				\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						Tips to Optimizes Your Social Media Strategy\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n					\n						 \n					\n					\n						 \n					\n				\n			\n			 \n\n			\n				\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									Social media is an integral part of today's life science marketing programs. Now more than ever brands are rarely successful without a strong social media presence. Social media provides an opportunity to engage with important audiences and helps to build strong relationships with your brand.\n\n									However\, it is difficult for marketers to keep up with all that is happening in the ever-evolving digital landscape. Attend this session to learn practical tips and tricks to maximize results of your social media efforts.\n\n									 You will learn about:\n									\n										Tactics for gaining high visibility on popular social platforms\n										Marrying content marketing and social media marketing and why it's important to have both\n										The types of content that are resonating with modern audiences\n										Tracking key performance indicators to measure ROI\n									\n									\n								\n							\n						\n\n						\n							\n								\n									\n								\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n					\n						 \n					\n					\n						 \n					\n				\n			\n\n			 \n			 \n\n			\n				\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						Meet the Speakers\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n					\n						 \n					\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									\n								\n								\n									 \n								\n							\n						\n\n						\n							\n								\n									Dana Newell is president and CEO of BentonNewell Communication\, a creative services and marketing communications agency. BentonNewell works with emerging\, small and mid-sized businesses to create revenue-producing profit centers. She has held public relations\, marketing\, and business development roles at several major companies including IBM\, Bristol Myers Squibb\, and Edelman. Dana has earned a Bachelor of Science degree\, Master of Science degree\, and a Master of Business Administration\, along with a certificate in marketing and social media marketing.\n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n				\n			\n			 \n\n			\n				\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									\n								\n								\n									 \n								\n							\n						\n\n						\n							\n								\n									As content marketing manager\, Katie Daugherty creates and manages content for NCBiotech's digital communications. She works alongside internal teams and external organizations to develop and execute the digital components of marketing plans. Prior to joining NCBiotech\, Katie work at an agency where she managed and developed creative assets for multiple clients. Katie earned a Bachelor of Science degree in communications\, with a concentration in advertising\, from Appalachian State University.\n								\n							\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						Registration for this event closes on April 27\, 2020. If you have questions about this event\, please contact me.\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n				\n			\n\n			 \n			 \n\n			\n				\n					\n						 \n					\n					\n						 \n					\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						Mary Hecht-Kissell\n\n						Director\, Business Development\n\n						919.314.8383\n\n						mary_hecht-kissell@ncbiotech.org\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n					\n						 \n					\n				\n			\n			\n		\n	\n\n\n \n \n\n\n	\n		\n			 \n		\n		\n			\n			\n				\n					\n						 \n					\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						Unsubscribe | Manage preferences | Forward to a Friend\n\n						15 T.W. Alexander Drive\, Research Triangle Park\, NC 27709\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n					\n				\n			\n			 \n\n			\n				\n					\n						 \n					\n					\n						\n						\n							\n								\n									 \n								\n							\n						\n						\n						\n						\n							\n								\n									\n									\n										\n											\n												 \n											\n										\n									\n									\n									  2020 North Carolina Biotechnology Center\, Reuse permitted with approval.
X-ALT-DESC;FMTTYPE=text/html:<table align="center" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:650px">\n	<tbody>\n		<tr>\n			<td style="height:10px">&nbsp\;</td>\n		</tr>\n		<tr>\n			<td style="width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:8.5pt">If you are having trouble viewing this email\, <a href="https://marketing.ncbiotech.org/email_handler.aspx?sid=3cc44e1f-fefe-4612-8d7e-fc84b30ba71e&amp\;redirect=https%3a%2f%2fmarketing.ncbiotech.org%2f32%2f748%2fapril-2020%2flife-science-marketing-group-(april-(2)).asp" target="_blank"><strong><span style="color:#013A81">click here to view it in the browser</span></strong></a>.</span></span></span></td>\n		</tr>\n		<tr>\n			<td style="height:10px">&nbsp\;</td>\n		</tr>\n		<tr>\n			<td style="vertical-align:top\; width:100.0%">\n			<table align="center" border="0" cellpadding="0" cellspacing="0" style="background:#013A81\; border-collapse:collapse\; min-width:650px\; width:650px">\n				<tbody>\n					<tr>\n						<td colspan="3" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="vertical-align:top\; width:100.0%">\n						<table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:43.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:413px"><img alt="Vuture" height="89" src="https://marketing.ncbiotech.org/32/748/_images/ncbiotech-logo-final.png" width="270" /></td>\n								</tr>\n							</tbody>\n						</table>\n\n						<table align="right" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:20.0%">\n							<tbody>\n								<tr>\n									<td style="height:12px">&nbsp\;</td>\n								</tr>\n								<tr>\n									<td style="vertical-align:top\; width:100.0%">\n									<div>\n									<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:128px">\n										<tbody>\n											<tr>\n												<td style="vertical-align:top\; width:36px"><a href="https://marketing.ncbiotech.org/e/1uiauzaumohn2q/3cc44e1f-fefe-4612-8d7e-fc84b30ba71e" target="_blank"><strong><span style="color:#14A0E4"><img alt="Twitter" src="https://marketing.ncbiotech.org/32/748/_images/twitter.png" width="36" /></span></strong></a></td>\n												<td style="vertical-align:top\; width:10px">\n												<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n													<tbody>\n														<tr>\n															<td style="width:10px">&nbsp\;</td>\n														</tr>\n													</tbody>\n												</table>\n												</td>\n												<td style="vertical-align:top\; width:36px"><a href="https://marketing.ncbiotech.org/e/ouek8rxtoyaxbjq/3cc44e1f-fefe-4612-8d7e-fc84b30ba71e" target="_blank"><strong><span style="color:#14A0E4"><img alt="Facebook" src="https://marketing.ncbiotech.org/32/748/_images/facebook.png" width="36" /></span></strong></a></td>\n												<td style="vertical-align:top\; width:10px">\n												<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n													<tbody>\n														<tr>\n															<td style="width:10px">&nbsp\;</td>\n														</tr>\n													</tbody>\n												</table>\n												</td>\n												<td style="vertical-align:top\; width:36px"><a href="https://marketing.ncbiotech.org/e/xvuc0es9ulslpg/3cc44e1f-fefe-4612-8d7e-fc84b30ba71e" target="_blank"><strong><span style="color:#14A0E4"><img alt="LinkedIn" src="https://marketing.ncbiotech.org/32/748/_images/linkedin.png" width="36" /></span></strong></a></td>\n											</tr>\n										</tbody>\n									</table>\n									</div>\n									</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n					<tr>\n						<td colspan="3" style="height:15px">&nbsp\;</td>\n					</tr>\n				</tbody>\n			</table>\n\n			<div>&nbsp\;</div>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="background:#F1F1F1\; border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td style="height:2px">&nbsp\;</td>\n					</tr>\n				</tbody>\n			</table>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td style="width:100.0%"><img alt="Top Picture" src="https://marketing.ncbiotech.org/32/748/_images/pannel-pic.png" width="650" /></td>\n					</tr>\n					<tr>\n						<td style="height:2px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td style="height:15px">&nbsp\;</td>\n					</tr>\n				</tbody>\n			</table>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:10px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n							<tbody>\n								<tr>\n									<td style="width:10px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:10px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n							<tbody>\n								<tr>\n									<td style="width:10px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:100.0%">\n						<h1 style="margin-left:&#10\; margin-right:0in"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:15.0pt">Life Science Marketing</span></span></span></h1>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n					<tr>\n						<td colspan="5" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td colspan="3" style="width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">NCBiotech organized the Life Science Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.</span></span></span><br />\n						<span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Even though the COVID-19 pandemic is keeping us from meeting face-to-face\, we still have the opportunity to meet virtually and continue to grow professionally. Please join us for our April program to be delivered via Zoom.</span></span></span></td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td colspan="3" style="height:2px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td colspan="3" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="vertical-align:top\; width:100.0%">\n						<table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:55.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:345px">\n									<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n										<tbody>\n											<tr>\n												<td style="vertical-align:top\; width:100.0%">\n												<table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:118px">\n													<tbody>\n														<tr>\n															<td style="vertical-align:top\; width:23px"><img src="https://marketing.ncbiotech.org/32/748/_images/host.png" width="23" /></td>\n															<td style="width:10px">\n															<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n																<tbody>\n																	<tr>\n																		<td style="width:10px">&nbsp\;</td>\n																	</tr>\n																</tbody>\n															</table>\n															</td>\n															<td style="width:85px">\n															<h5><span style="color:#14A0E4"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Event Host</span></span></span></h5>\n															</td>\n														</tr>\n													</tbody>\n												</table>\n\n												<table align="right" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:215px">\n													<tbody>\n														<tr>\n															<td style="height:4px">&nbsp\;</td>\n														</tr>\n														<tr>\n															<td style="width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">NCBiotech</span></span></span></td>\n														</tr>\n													</tbody>\n												</table>\n												</td>\n											</tr>\n											<tr>\n												<td style="height:15px">&nbsp\;</td>\n											</tr>\n											<tr>\n												<td style="vertical-align:top\; width:100.0%">\n												<table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:118px">\n													<tbody>\n														<tr>\n															<td style="vertical-align:top\; width:23px"><img src="https://marketing.ncbiotech.org/32/748/_images/event.png" width="23" /></td>\n															<td style="width:10px">\n															<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n																<tbody>\n																	<tr>\n																		<td style="width:10px">&nbsp\;</td>\n																	</tr>\n																</tbody>\n															</table>\n															</td>\n															<td style="width:85px">\n															<h5><span style="color:#14A0E4"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Event Name</span></span></span></h5>\n															</td>\n														</tr>\n													</tbody>\n												</table>\n\n												<table align="right" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:215px">\n													<tbody>\n														<tr>\n															<td style="height:4px">&nbsp\;</td>\n														</tr>\n														<tr>\n															<td style="width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Tips to Optimize Your Social Media Strategy</span></span></span></td>\n														</tr>\n													</tbody>\n												</table>\n												</td>\n											</tr>\n											<tr>\n												<td style="height:15px">&nbsp\;</td>\n											</tr>\n										</tbody>\n									</table>\n									&nbsp\;\n\n									<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n										<tbody>\n											<tr>\n												<td style="vertical-align:top\; width:100.0%">\n												<table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:118px">\n													<tbody>\n														<tr>\n															<td style="vertical-align:top\; width:23px"><img src="https://marketing.ncbiotech.org/32/748/_images/date-time.png" width="23" /></td>\n															<td style="width:10px">\n															<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n																<tbody>\n																	<tr>\n																		<td style="width:10px">&nbsp\;</td>\n																	</tr>\n																</tbody>\n															</table>\n															</td>\n															<td style="width:85px">\n															<h5><span style="color:#14A0E4"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Date / Time</span></span></span></h5>\n															</td>\n														</tr>\n													</tbody>\n												</table>\n\n												<table align="right" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:215px">\n													<tbody>\n														<tr>\n															<td style="height:4px">&nbsp\;</td>\n														</tr>\n														<tr>\n															<td style="width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">April 28\, 2020</span></span></span><br />\n															<span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">12:00 pm.- 1:00 p.m.</span></span></span></td>\n														</tr>\n													</tbody>\n												</table>\n												</td>\n											</tr>\n											<tr>\n												<td style="height:15px">&nbsp\;</td>\n											</tr>\n											<tr>\n												<td style="height:1px\; width:100.0%"><span style="font-size:1.0pt"><img height="1" src="https://marketing.ncbiotech.org/32/748/_images/345.jpg" width="345" /></span></td>\n											</tr>\n										</tbody>\n									</table>\n									</td>\n								</tr>\n							</tbody>\n						</table>\n\n						<table align="right" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:42.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:260px"><img alt="Zoom" height="175" src="https://marketing.ncbiotech.org/32/748/_images/social-media-sign(1).png" width="260" /></td>\n								</tr>\n								<tr>\n									<td style="height:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td>\n						<table align="center" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:200px">\n							<tbody>\n								<tr>\n									<td>&nbsp\;<br />\n									<strong><span style="color:white"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt"><a href="https://marketing.ncbiotech.org/e/cmkgi4r8owrkz7g/3cc44e1f-fefe-4612-8d7e-fc84b30ba71e" target="_blank" title="Landing Pages/ RSVP"><span style="color:white">REGISTER</span></a></span></span></span></strong><br />\n									&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n\n						<div>&nbsp\;</div>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n					<tr>\n						<td colspan="3" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td colspan="3" style="height:2px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td colspan="3" style="height:15px">&nbsp\;</td>\n					</tr>\n				</tbody>\n			</table>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:10px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n							<tbody>\n								<tr>\n									<td style="width:10px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:10px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n							<tbody>\n								<tr>\n									<td style="width:10px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:100.0%">\n						<h1 style="margin-left:&#10\; margin-right:0in"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:15.0pt">Tips to Optimizes Your Social Media Strategy</span></span></span></h1>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n					<tr>\n						<td colspan="5" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td colspan="5" style="height:15px">&nbsp\;</td>\n					</tr>\n				</tbody>\n			</table>\n			&nbsp\;\n\n			<table align="center" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; min-width:650px\; width:650px">\n				<tbody>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="vertical-align:top\; width:100.0%">\n						<table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:73.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Social media is an integral part of today&rsquo\;s life science marketing programs. Now more than ever brands are rarely successful without a strong social media presence. Social media provides an opportunity to engage with important audiences and helps to build strong relationships with your brand.</span></span></span><br />\n									<span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">However\, it is difficult for marketers to keep up with all that is happening in the ever-evolving digital landscape. Attend this session to learn practical tips and tricks to maximize results of your social media efforts.</span></span></span><br />\n									<span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">&nbsp\;You will learn about:</span></span></span>\n									<ul>\n										<li><span style="color:#000001"><span style="font-family:&#10\;"><span style="font-size:9.0pt">Tactics for gaining high visibility on popular social platforms</span></span></span></li>\n										<li><span style="color:#000001"><span style="font-family:&#10\;"><span style="font-size:9.0pt">Marrying content marketing and social media marketing and why it&rsquo\;s important to have both</span></span></span></li>\n										<li><span style="color:#000001"><span style="font-family:&#10\;"><span style="font-size:9.0pt">The types of content that are resonating with modern audiences</span></span></span></li>\n										<li><span style="color:#000001"><span style="font-family:&#10\;"><span style="font-size:9.0pt">Tracking key performance indicators to measure ROI</span></span></span></li>\n									</ul>\n									</td>\n								</tr>\n							</tbody>\n						</table>\n\n						<table align="right" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:24.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:100.0%"><img alt="Social Media" src="https://marketing.ncbiotech.org/32/748/_images/social-media-april(3).jpg" width="150" /></td>\n								</tr>\n								<tr>\n									<td style="height:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n					<tr>\n						<td colspan="3" style="height:2px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td colspan="3" style="height:15px">&nbsp\;</td>\n					</tr>\n				</tbody>\n			</table>\n\n			<div>&nbsp\;</div>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:10px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n							<tbody>\n								<tr>\n									<td style="width:10px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:10px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n							<tbody>\n								<tr>\n									<td style="width:10px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:100.0%">\n						<h1 style="margin-left:&#10\; margin-right:0in"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:15.0pt">Meet the Speakers</span></span></span></h1>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n					<tr>\n						<td colspan="5" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td colspan="3" style="vertical-align:top\; width:100.0%">\n						<table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:24.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:100.0%"><img alt="Dana Newell" src="https://marketing.ncbiotech.org/32/748/_images/dana-newell(2).jpg" width="150" /></td>\n								</tr>\n								<tr>\n									<td style="height:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n\n						<table align="right" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:73.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Dana Newell is president and CEO of&nbsp\;<a href="https://marketing.ncbiotech.org/e/ookehiombugd6lg/3cc44e1f-fefe-4612-8d7e-fc84b30ba71e" target="_blank"><strong><span style="color:#14A0E4">BentonNewell Communication</span></strong></a>\, a creative services and marketing communications agency. BentonNewell works with emerging\, small and mid-sized businesses to create revenue-producing profit centers. She has held public relations\, marketing\, and business development roles at several major companies including IBM\, Bristol Myers Squibb\, and Edelman. Dana has earned a Bachelor of Science degree\, Master of Science degree\, and a Master of Business Administration\, along with a certificate in marketing and social media marketing.</span></span></span></td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			&nbsp\;\n\n			<table align="center" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; min-width:650px\; width:650px">\n				<tbody>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="vertical-align:top\; width:100.0%">\n						<table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:24.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:100.0%"><img alt="Katie D." src="https://marketing.ncbiotech.org/32/748/_images/katie-dougherty-1(1).jpg" width="150" /></td>\n								</tr>\n								<tr>\n									<td style="height:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n\n						<table align="right" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:73.0%">\n							<tbody>\n								<tr>\n									<td style="vertical-align:top\; width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">As content marketing manager\, Katie Daugherty creates and manages content for NCBiotech&rsquo\;s digital communications. She works alongside internal teams and external organizations to develop and execute the digital components of marketing plans. Prior to joining NCBiotech\, Katie work at an agency where she managed and developed creative assets for multiple clients. Katie earned a Bachelor of Science degree in communications\, with a concentration in advertising\, from Appalachian State University.</span></span></span></td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:100.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Registration for this event closes on April 27\, 2020. If you have questions about this event\, please contact me.</span></span></span></td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n\n			<div>&nbsp\;</div>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td colspan="5" style="height:2px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td colspan="5" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td style="width:1.0%">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="vertical-align:top\; width:10.0%"><img alt="Mary" height="80" src="https://marketing.ncbiotech.org/32/748/_images/mary-headshot-from-bio-2018(7).jpg" width="80" /></td>\n						<td style="width:1.0%">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:10px">\n							<tbody>\n								<tr>\n									<td style="width:10px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="vertical-align:top\; width:87.0%"><span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Mary Hecht-Kissell</span></span></span><br />\n						<span style="color:#000001"><span style="font-family:arial\,sans-serif"><span style="font-size:9.0pt">Director\, Business Development<br />\n						919.314.8383<br />\n						<a href="https://marketing.ncbiotech.org/email_handler.aspx?sid=3cc44e1f-fefe-4612-8d7e-fc84b30ba71e&amp\;redirect=https%3a%2f%2fmarketing.ncbiotech.org%2f32%2f748%2fjanuary-2020%2flife-science-marketing-group-jan-2020-email.asp%23" target="_blank"><span style="color:#14A0E4">mary_hecht-kissell@ncbiotech.org</span></a></span></span></span></td>\n						<td style="width:1.0%">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n					<tr>\n						<td colspan="5" style="height:15px">&nbsp\;</td>\n					</tr>\n				</tbody>\n			</table>\n			</td>\n		</tr>\n	</tbody>\n</table>\n\n<div>&nbsp\;</div>\n&nbsp\;\n\n<table align="center" border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; min-width:650px\; width:650px">\n	<tbody>\n		<tr>\n			<td style="height:2px">&nbsp\;</td>\n		</tr>\n		<tr>\n			<td style="width:100.0%">\n			<table border="0" cellpadding="0" cellspacing="0" style="background:#4E74B3\; border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td colspan="3" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:100.0%"><span style="color:white"><span style="font-family:arial\,sans-serif"><span style="font-size:8.5pt">Unsubscribe | Manage preferences | Forward to a Friend</span></span></span><br />\n						<span style="color:white"><span style="font-family:arial\,sans-serif"><span style="font-size:8.5pt">15 T.W. Alexander Drive\, Research Triangle Park\, NC 27709</span></span></span></td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			&nbsp\;\n\n			<table border="0" cellpadding="0" cellspacing="0" style="background:#013A81\; border-collapse:collapse\; width:100.0%">\n				<tbody>\n					<tr>\n						<td colspan="3" style="height:15px">&nbsp\;</td>\n					</tr>\n					<tr>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:100.0%">\n						<table border="0" cellpadding="0" cellspacing="0" style="background:#013A81\; border-collapse:collapse\; width:100.0%">\n							<tbody>\n								<tr>\n									<td style="width:15px">\n									<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n										<tbody>\n											<tr>\n												<td style="width:15px">&nbsp\;</td>\n											</tr>\n										</tbody>\n									</table>\n									</td>\n									<td style="width:100.0%"><span style="color:white"><span style="font-family:arial\,sans-serif"><span style="font-size:8.5pt">&copy\; 2020 North Carolina Biotechnology Center\, Reuse permitted with approval.</span></span></span></td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n						<td style="width:15px">\n						<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse\; width:15px">\n							<tbody>\n								<tr>\n									<td style="width:15px">&nbsp\;</td>\n								</tr>\n							</tbody>\n						</table>\n						</td>\n					</tr>\n				</tbody>\n			</table>\n			</td>\n		</tr>\n	</tbody>\n</table>\n\n<div>&nbsp\;</div>\n<span style="color:black"><span style="font-family:arial\,sans-serif"><img height="1" src="https://ncbiotech.vuture.net/email/3cc44e1f-fefe-4612-8d7e-fc84b30ba71e/analytics.gif" width="1" /></span></span>
LOCATION:Webinar Registration: https://marketing.ncbiotech.org/32/748/landing-pages/rsvp.asp?sid=3cc44e1f-fefe-4612-8d7e-fc84b30ba71e
UID:e.840.11418
SEQUENCE:3
DTSTAMP:20260420T000447Z
URL:https://business.greenvillenc.org/events/details/life-science-marketing-with-north-carolina-biotechnology-center-benton-newell-communication-11418
END:VEVENT

END:VCALENDAR